Tao venetian 2005 opens7/28/2023 ![]() after-hours club at Drai's, in the Barbary Coast hotel. The ultra-suave Victor Drai-who lived with Jacqueline Bisset and married Kelly Le Brock-arrived from Los Angeles to invent the Las Vegas version of his L.A. Next for Frey will come an iteration of the Dick's Last Resort chain along with additional concepts of his own.įrey is perhaps the most successful of the impresarios, entrepreneurs and promoters who have helped transform Las Vegas nightlife from a choice between sleazy or sleepy to sizzling. At Treasure Island, Frey's Tangerine caters to a more risqué crowd. Down the Strip at New York-New York, the mid-range Coyote Ugly is "probably the highest-grossing per-square-foot nightclub in the country," according to Frey, who owns and runs that club, too. Throughout the club, tables have been reserved with the purchase of a $400 bottle of Far Niente Cabernet Sauvignon or a $400 bottle of Captain Morgan Rum, or something even more expensive. Word is that Larry Flynt is in the house, ensconced in one of the private boxes festooned with supersized love seats that ring the dance floor. In the cavernous main room on the other side of a crowded hallway, Hustler Magazine is having a party. More than any sit-down extravaganza in the Strip's theaters or arenas, it is currently the hottest show in town. They are watching a replica troupe of Pussycat Dolls perform in tribute to the original. ![]() He's downstairs in the Pussycat Dolls Lounge, accompanied by the current incarnation of Robin Antin's Pussycat Dolls, a Los Angelesóbased all-girl band and dance revue with two smash singles. On this particular Friday night, Jimmy Iovine, arguably the most powerful man in the music industry, has shown up in a baseball cap and sunglasses. Everyone who comes to Las Vegas wants to have fun."Īt Pure, Frey has four distinct areas of pulsating music, including a terrace with a panoramic view of the Strip. or New York is, we don't have a cool crowd. "The thing that's different from Miami, L.A. "People want to feel comfortable," he says. His unthreatening demeanor serves as an asset. Together with partner Steve Davidovici, he presides over a growing empire that caters to a broad range of guests, from A-list celebrities to convention-goers just off the plane. With nightclubs, Frey finally has found his calling. But in Las Vegas, five years is a generation, and second and third chances seem to come with your apartment lease. ![]() Since its debut in December 2004, the $15 million, 36,000-square-foot Pure has helped revitalize the entire Caesars Palace brand.īefore opening Pure, Frey ran a cigar business with his brother, Michael. Surrounded by some of the most seductively attractive-and most funkily dressed-women and men anywhere on this Friday night, he wears a brown denim jacket and a Charlie Brown smile. Frey, 41, is short, with eyes that narrow to a squint. Robert Frey stands on a glassed-in catwalk at Pure, a nightclub in the Caesars Palace casino on the Las Vegas Strip, and surveys the controlled tumult below.
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